Posts tagged Branding
Why businesses hire marketing companies and then refuse to listen to them

​Remember that AMC show, The Pitch?  I love it.  I am a marketing guy by trade and education and a show like this is right up my alley and in my wheelhouse.  Here’s the premise of the show.  A major company brings in two competing advertising agencies at the same time.  They present their goals for the ad or brand campaign and the agencies have a week to come up with their best pitch.  The ad agencies then hear the pitches individually from the companies and decide which company they will ultimately hire to help them with their branding/marketing project.

Read More